Pony Tail Sportswear is a Seattle start-up that designs, manufactures and markets sport underwear for people who ride
The concept and vision for Pony Tail Sportswear came from company founder and CEO, Kaydee Johnston, who has ridden and shown horses for more than 25 years. She realized there was a huge market opportunity for a product that addressed sore sit bones resulting from riding. Making a functional yet fashionable product for men and women took two years of working with pattern designers and riders to get the product technology just right before launching to the public.
The benefits of wearing Pony Tail Sportswear extend beyond equestrians. Customers are buying the product for motorcycle riding, long hours sitting on bleachers, long drives, sailboat racing and recreational bike riding.
"...The Pony Tail Sportswear underwear is for deep-seated equestrians (we are looking at you, dressage, eventing, and western riders) who need a little cushion. As any avid rider knows, yesterday’s stunning ride can leave your seat bones feeling like you have to stand for the next few days. The foam on the seat panel of these bottoms works to absorb some of that impact and save your backside from feeling bruised..."